Showing posts with label Hilltop. Show all posts
Showing posts with label Hilltop. Show all posts

Thursday, February 24, 2011

The Hilltop Algorithm: Authority and Expert Ranking

The Hilltop Algorithm: Expert and Authority


This is an article on Triond that talks about one specific part of SEO that many people overlook: the hilltop algorithm. This is how Google determine which sites have expert and authority status, and it is becoming a very important factor in getting a good page rank.


Google have been using this algorithm since 2003, but many people do not know how to use it, as it requires links from an unaffiliated expert site with a different author name, and on a different IP address to get authority.


It is however, a lot easier to get a good expert rating, which also boosts the ranking of your site. Take a look at the article to see how to do this.

Saturday, February 19, 2011

How Do You Use the Hilltop Algorithm to get a Good Google Rating?

How Do You Use the Hilltop Algorithm?

I just learned about the hilltop algorithm last night, which is strange, as I have been trying to teach myself SEO for the past two years.

Basically this algorithm is what Google uses to determine the authority of a site, based on the amount of relevant expert pages which have consistently linked to it over many years.

An expert page is defined as one that links out to many different authority pages, and consistently writes about relevant content. It also helps if it's on a site that has authority.

An authority page is one that has incoming links from experts, and relevant links from anywhere basically. The hilltop algorithm is just one of many different overlapping algorithms, so all the old things you've heard about keywords and back links still apply, but you need to take into account this new information.

When I say new, it's new to me, but Google has been using this algorithm since 2003. It was invented by a guy called Krishna Bharat from Toronto University. See the article for more information.