There are benefits of both types of promotion, but on the one hand, you have to pay for clicks on your website, and you may not even sell enough product to make your money back, and on the other, you get paid by many sites to make back links which drive traffic and improve your placing in the organic search results.
How do you know when your situation demands a focus on pay per click advertising or SEO, and what do you do to maximize the benefits you get from both types of promotion? This article explains how to get cheap clicks on an advertising campaign, and how to get on the first page of a Google search for hundreds of different titles.
