The bounce rate is an SEO term used to describe the amount of visitors to an article or site that leave almost straight away.
Since the recent Google farmer algorithm update (2011), the bounce rate has become more important, as it indicates whether the page is of high quality, keeps the visitor reading, and answers their question.
Google places importance on how long they stay on the page, whether they go back to the search results and click on another page, go further into the website, and whether they click on an ad.
I'm pretty sure that Google likes to see Google Adsense ads on the page, although all of these algorithms are just one small part of the big picture.
The only real way to decrease your the bounce rate of your pages is to write an article that answers a question, but not straight away, and that brings up new questions, and provides links on the same domain for people to find out more.
For example, I have just told you how decrease your bounce rate by keeping people reading, but you may be interested in reading more about how to improve the SEO of your articles, or in hiring some really affordable SEO services, so please take a look at some of the other posts on this blog to learn other ways to get a better Google rating.
I would imagine that google looks at Bounce rate in a more complex way.
ReplyDeleteFor example. The really high bounce rate (say 85%+) on a page with lots of visitors is probably considered bad. Whereas a high bounce rate on a page with 10 or 20 or even 100 visitors is probably ignored.